In the aftermath of the COVID-19 pandemic, the European Union (EU) has launched a recovery initiative to support small and medium-sized enterprises (SMEs) in the hospitality industry. This initiative focuses on investing funds in businesses that want to go green and digital, with the aim of creating more sustainable and resilient tourism in Europe.
The hospitality industry is one of the largest contributors to greenhouse gas emissions, accounting for around 8% of global emissions. By adopting sustainable practices such as using renewable energy sources, reducing waste, and improving energy efficiency, businesses can significantly reduce their environmental impact.
Furthermore, going digital can also have a positive impact on the environment. By digitizing processes and reducing paper waste, businesses can cut down on their carbon footprint. Digitization can also lead to more efficient operations, better customer experiences, and increased profitability. Apart from the environmental benefits, going green and digital can also help hospitality businesses become more competitive and adaptable to changing market trends.
By offering eco-friendly and technology-driven experiences, businesses can appeal to a wider range of customers who are increasingly conscious of sustainability and value convenience.
The EU's initiative to support green and digital hospitality businesses aims to address the challenges that SMEs face in adopting sustainable practices and digital technologies. The funds provided through this initiative will help businesses invest in new technologies, train their staff, and implement sustainable practices.
At Loncom Consulting, we understand the importance of sustainability and digitalization in the hospitality industry. That's why we offer a range of services to help businesses make the most of the EU's recovery initiative, including:
- Sustainability assessments to identify areas where businesses can reduce their environmental impact
- Digital transformation consulting to help businesses adopt new technologies and improve operations
- Staff training to ensure that businesses have the skills and knowledge to implement sustainable practices and use new technologies effectively