Welcome to another episode of Partnership Chat at Loncom Consulting, where we shine a spotlight on our amazing partners. This time, we had the pleasure of sitting down with Anthony Brun, Co-Founder and Managing Director of Studio Hawk, a specialized SEO agency making waves in the digital marketing space.
The Studio Hawk Story
Anthony’s journey to SEO is as inspiring as it is unconventional. Initially aiming for a career in sports management in Australia, he found himself in the SEO world by chance. Joining Studio Hawk as a junior SEO, he quickly rose through the ranks, eventually co-founding and expanding the agency to the UK. Today, Studio Hawk boasts a team of 13 experts in Shoreditch, managing over 80 clients across various industries.
Anthony’s leap from Australia to the UK brought challenges and opportunities. He notes the UK’s more competitive and mature digital landscape compared to Australia, which has a smaller e-commerce market and fewer tech solutions readily available.
What Makes Studio Hawk Stand Out?
In a crowded field of SEO agencies, Studio Hawk focuses on:- Specialization in SEO – Unlike generalist agencies, Studio Hawk dedicates itself entirely to SEO.
- Direct Client Engagement – Clients work directly with SEO specialists, avoiding middlemen.
- Proven Results – With a track record of achieving tangible business outcomes, Studio Hawk ensures its strategies align with clients’ goals.
- Selective Partnerships – The agency only takes on clients it believes it can truly help, ensuring a strong reputation and high-quality outcomes.
SEO: Quick Wins vs. Long Game
Anthony dispelled the myth that SEO is only a long-term game. While it’s true that building strong SEO foundations takes time, there are quick wins to be had:- Optimizing Collection Pages – Ensure H1 headings, navigation structures, and above-the-fold content are user-friendly and search-engine optimized.
- Improving Product Pages – High-quality images, detailed descriptions, user-generated content, and reviews can significantly boost conversion rates.
- Tackling Technical SEO – Fixing errors, streamlining website structure, and enhancing load speeds can yield immediate improvements.
While PPC offers fast results, Anthony emphasizes that SEO is a sustainable, long-term strategy that complements other marketing channels.
Challenges in the Agency World
Studio Hawk, like many agencies, faces the challenge of ghosting – potential clients disappearing after initial interest. Anthony notes that ghosting wastes time and resources for all parties involved. He urges businesses to be transparent about their decisions, even if they’re not ready to proceed.
Despite these hurdles, Studio Hawk continues to thrive, focusing on building meaningful partnerships, delivering value, and navigating economic challenges with resilience.
What’s Hot and What’s Not in SEO
- Hot: High-quality content that resonates with audiences and showcases brand values. A well-structured website offering a seamless user experience is always in demand.
- Not: Google’s crackdown on low-quality, AI-generated, and programmatically spammy content. Brands relying on these shortcuts are facing penalties and declining rankings.
The Partnership with Loncom Consulting
Our collaboration with Studio Hawk is rooted in shared values and complementary services. While Studio Hawk excels in SEO, Loncom specializes in data analytics and migrations. Together, we offer a holistic approach to improving businesses’ digital presence.
Final Thoughts
Anthony’s insights highlight the evolving landscape of SEO and the importance of staying adaptable. As businesses navigate challenges, partnerships like ours ensure they remain equipped to grow.
Watch the full video here:
If you’d like to learn more about Studio Hawk, visit their website or connect with Anthony on LinkedIn. Don’t forget to subscribe to our channel for more insightful partnership chats! Contact us at Loncom today.
