Partnership Chat: Loncom Consulting Meets Blue Drop Studio

November 19, 2024

Welcome to another Partnership Chat, where we dive into the journeys, expertise, and unique offerings of our incredible partners. In this edition, we sit down with Omar and Anna, co-founders of Blue Drop Studio, a boutique digital marketing agency specializing in scaling ecommerce brands. They share their approach, challenges, and tips for thriving in today’s competitive ecommerce space.

Meet Blue Drop Studio

Blue Drop Studio focuses on helping ecommerce brands with annual revenues under £1 million scale to their first £1 million and beyond. Specializing in digital advertising and email marketing, the agency thrives on collaborating with passionate founders who genuinely care about their products and customers. Omar and Anna bring a combination of strategic and creative expertise honed through years in the tech and advertising industries.

Omar’s Journey:

After working in tech startups, Omar began helping smaller ecommerce stores turn their businesses around. The impact of scaling these brands inspired him to establish Blue Drop Studio, focusing on creative and data-driven approaches to digital advertising.

Anna’s Journey:

With a background in design and advertising, Anna sharpened her skills in the high-pressure, fast-paced world of tech. Her passion for collaborating with independent ecommerce stores led her to co-found Blue Drop Studio, where she focuses on creative strategy and impactful campaigns.

Challenges and Key Selling Points

The Challenges: Navigating PPC and Defining Direction

Blue Drop faces the same obstacles as many ecommerce agencies, especially with PPC becoming increasingly competitive. However, their approach—emphasizing creative testing and crafting personalized strategies—helps clients cut through the noise. A larger challenge is defining the studio’s growth direction, balancing client acquisition, educational initiatives, and potential investment ventures.

Why Clients Choose Blue Drop

Personalized Approach: Unlike large agencies, Blue Drop ensures direct communication with decision-makers, delivering bespoke solutions tailored to clients’ needs.
Passion Alignment: They thrive on partnering with founders who share their passion, allowing for bold and creative approaches to marketing.
Creative Testing: Blue Drop’s iterative process ensures ad creatives evolve based on data, resulting in high-performing campaigns.

Omar and Anna’s Expert Tips for Ecommerce Brands

Test Creatively, Test Smartly: Structured testing is key. Instead of random experiments, change one variable at a time to pinpoint what works.
Leverage the “See, Think, Do, Care” Framework: This model maps creative messaging to stages of the customer journey, aligning ads with customer awareness, consideration, conversion, and retention.
Focus on the Right Metrics: Use data to inform your creative decisions. Don’t be afraid to turn off underperforming campaigns—learning what doesn’t work is just as important as discovering what does.

Why the Loncom-Blue Drop Partnership Works

At Loncom Consulting, we specialize in operational data analytics and system implementation, while Blue Drop excels in digital marketing and creative strategy. This synergy creates a comprehensive approach to scaling ecommerce brands. Together, we provide the tools, strategies, and support needed for long-term growth.

Our shared emphasis on personalized service and working with passionate brands solidifies this partnership. By combining data-driven insights with innovative marketing, we ensure our clients have every advantage in a competitive ecommerce market.

Quickfire Questions with Blue Drop Studio

If you had a magic wand, what would you change?

Omar: Implement perfect tracking and attribution to improve online advertising and reduce irrelevant ads.
Anna: Get more ecommerce founders to invest in user-generated content (UGC) and long-term collaborations.

Coolest project you’ve worked on?

Omar: Scaling Pooch TPs, a unique dog-focused ecommerce brand, using data-driven PPC strategies.
Anna: Collaborating with diverse brands and using data insights to unlock their full potential.

What’s hot and what’s not?

Hot: Ad creative testing backed by solid data.
Not: Overlooking the power of high-quality photography in favor of video-only strategies.

Final Thoughts

Blue Drop Studio’s innovative approach to scaling ecommerce brands through data-driven advertising and creative testing makes them an invaluable partner. Their commitment to collaboration and delivering results aligns perfectly with Loncom Consulting’s ethos.

Ready to take your ecommerce brand to the next level? Explore Blue Drop Studio’s case studies and see their transformative work in action.