Partnership Chat with Blink SEO: Powering Ecommerce with Data-Driven SEO

October 24, 2024

In this Partnership Chat, Stefan from Loncom Consulting sat down with Sam Wright, the founder of Blink SEO, to discuss their collaborative efforts in ecommerce SEO and the development of Macaroni, Blink’s innovative ecommerce SEO platform tailored for Shopify stores.

Blink SEO and Its Unique Approach

Blink SEO specializes in SEO for large-scale ecommerce stores, particularly those with extensive catalogs and complex structures. Sam emphasized that SEO in ecommerce is more than just link-building or blog content—it’s about taxonomy and site structure. For large catalog stores, optimizing category pages based on user search behavior is crucial, as 60% of revenue often comes from category searches like “blue four-seat sofa” or “round kitchen table.” Their focus is on data-driven, strategic SEO that addresses these challenges.

The Birth of Macaroni

Macaroni, Blink’s proprietary ecommerce SEO platform, emerged from their need to speed up and scale SEO for large ecommerce stores. The platform combines analytics and Shopify data to help create and optimize categories, internal links, and page structures, streamlining the SEO process. Macaroni’s ability to optimize SEO quickly and efficiently at scale makes it a valuable tool for both agencies and direct-to-consumer brands.

SEO at Scale

One major takeaway from the chat was the importance of SEO at scale for large ecommerce businesses. Sam shared that, for larger stores, making frequent, structured changes -such as optimizing 100 pages or creating new categories -leads to noticeable results within 60 days, including up to a 400% increase in revenue. This highlights the need for a proactive, large-scale approach to SEO, something often missed by traditional SEO agencies.

The Future of SEO and AI

When asked about the future of SEO in light of AI advancements, Sam explained that while AI will democratize SEO, it won’t replace the need for human-driven strategy and data engineering. Platforms like Shopify have automated many SEO tasks, but real success comes from combining these tools with a solid understanding of data and site structure.

The Loncom and Blink Partnership

The partnership between Loncom Consulting and Blink SEO brings together data-driven insights and strategic SEO expertise. Blink’s focus on using data to optimize SEO aligns perfectly with Loncom’s operational data analysis, making this collaboration a perfect match for ecommerce brands looking to optimize both their marketing and backend systems.

Watch the Full Partnership Chat

Check out the full chat below to learn more about how Blink SEO is transforming ecommerce SEO and how our partnership can help your business thrive.

SEO for ecommerce is no longer just about keywords - it’s about data, structure, and scalability. Together with Blink SEO, Loncom Consulting provides ecommerce businesses with the tools and insights needed to drive growth through comprehensive SEO strategies and operational efficiency.